creative conversations: how to work with creative agencies
As a former brand content strategist who has worked with companies ranging from global brands such as Louis Vuitton & Estee Lauder to local lovables like Matchali & The LOFT Bridal, Christina Ko still decided that she wished to engage an external branding agency when she created her own creative wellness space, Good Peoples.
The agency she engaged was At the Table, whose scope of work quickly and organically grew from website design and SEO to overall visibility strategy and rationalizing brand direction. For a one-woman business, this relationship has become so indispensible and intimate that we thought it warranted an official discussion and presentation.
In this Creative Conversation, Christina, along with At the Table's Anna Tee & Lorena Chan, demystify how you can work with agencies even if you never thought you needed one (or thought you didn't have the budget for one), as well as how to make the most of an agency relationship.
We'll cover all the things people never talk about openly – fair pricing and quotations, what on earth the scope of work should be, how empathy and trust factor into the relationship, and overall how to determine which agency is right for you.
Whether you've been working with branding & creative agencies for your entire career or you didn't even know using agencies was a possiblity for your business, this will be an illuminating look at the art of creating a beautiful and fruitful agency relationship.
2 hours
FREE (registration required)
Venue: Good Peoples Studio
