Brand Experiences & Wellness Activations
Good Peoples creates wellness experiences with a strong understanding of brand values, what resonates with customers and media, and how a deeper connection to the self and each other can breed loyalty and create memorable relationships.
“In conversation with a diamond is forever” - FIRESIDE CHAT & INNER RADIANCE MEDITATION for de beers
“LUST” - A SEXUAL WELLNESS FAIR AT THE UPPER HOUSE
“DOWN THE RABBIT HOLE” - CNY RETREATS AT SOHO HOUSE, THE RITZ-CARLTON & THE UPPER HOUSE
“TALKING TO THE MOON” - FULL MOON RETREATS AT YUN WELLNESS, SHANGRI-LA
ON-SITE CARD READING SESSIONS - MATCHALI, THE ICE BATH CLUB, TATLER, YUAN THE APT
DE BEERS: In Conversation with
“A diamond is forever”
a fireside chat & inner radiance meditation
To celebrate the launch of its coffee-table tome “A Diamond is Forever” and the upcoming Sotheby’s auction of a rare 28.88-carat diamond, De Beers commissioned Good Peoples to join an fireside chat on the energy of natural diamonds, as well as to deliver a custom-created Inner Radiance meditation session for media and VIPs.
Set to Rihanna’s Diamonds and Shirley Bassey’s Diamonds are Forever, the 10-minute breath-based meditation was an effective and transportive immersion that gave the event unexpected meaning and poetry.
"I was the one with tears all over my face — not from sadness, but from an explosion of emotional release. I especially resonated with the visualisation of a rough diamond deep in the core of the earth. It was supposed to be something fun to do at a cocktail event – I didn't expect the impact to be so profound."
- Loletta Lai, Vice-President of Marketing, De Beers Group
A boundary-breaking concept: a sexual-wellness fair held in the largest suite of a five-star hotel, bringing together retail, private experiences and educational workshops.
“Lust” was conceived as part of a wellness series themed around the Seven Deadly Sins, intended to provoke conversations about intimacy, pleasure and self-love. It brought together vendors ranging from toy brand Lelo and publisher Taschen, to caviar purveyor Nomad and fragrance brand Be Candle. Workshops were led by leading industry voices Vera Lui, Viv Kan and Mary Foxworth. Experiences included private intimacy coaching, intuitive card readings, boudoir photography and personalized sound baths. The event welcomed some 200 guests throughout the day, and was featured in numerous publications, including South China Morning Post and TimeOut.
“lust”A Sexual Wellness Fair at The Upper House Hong Kong
“down the rabbit hole”/”enter the dragon”
CNY goal-setting retreats held at soho house, the ritz-carlton & the upper house hong kong
The brainchild of Good Peoples’ understanding of storytelling and luxury events, and All Great Minds’ capabilities in mindset work and brand consulting, this series of sold-out retreats brought together movement, mindfulness and manifestation to groundbreaking effect.
The half-day sessions – held at Soho House, The Ritz-Carlton, The Upper House and at our own studio – followed a similar framework incorporating core activities such as reflection, goal-setting, oracle-card readings and meditation, alongside a mindful dining experience and fluid elements adapted for each location: a private spa experience, sound healing, Animal Flow yoga or breathwork.
Attendees were predominantly female founders and CEOs, offering an opportunity for high-achievers to manage stress in new ways and to connect with their goals and purpose through a different lens.
“A few years ago I realised I wanted to get out of my head and into my body. [enter the dragon] was a great opportunity to reflect and focus on what you want to achieve — time and energy very well spent.”
- Maaike Steinbach, Founder, Femtech Future
“Talking to the moon”
a full moon manifestation retreat
at yun wellness, island shangri-la
Conceived in partnership with Jacqueline Au, founder of The LOFT Bridal, this series of evening gatherings was about creating a consistently elevated experience offering participants the pinnacle of luxury at every touchpoint.
Hosted at Yun Wellness’ poolside and in its Riviera-inspired relaxation area, guests donned plush terry robes to nosh on fruit and other elegant canapes, writing in custom-printed journals featuring designs by Cocorrina, and bathing under the light of the full moon for breathwork.
ON-SITE 1:1 CARD READINGS
AT THE ICE BATH CLUB, MATCHALI, YUAN, HULA, on a tram…
Live card-readings that create deeper conversations between guests and moments of unexpected intimacy at brand events. We have offered on-site 1:1 readings to cocktail parties, breakfast clubs, product launches and wellness events at events for the likes of Matchali, The Ice Bath Club, Tatler, Yuan and Hula – and even once on a tram. Available as a standalone activation or as part of a broader event programme.